Hah. Something I’ve suspected all along… 🙂
After being told for several years by every guru in the business (most of them styled as “social media experts”) that as a writer I must focus my attention on self-promotion through social media, I now consider myself to have become a social media expert myself — at least when it comes to matters writerly.
And I am telling you that those other social-media experts (and the publishers that parrot them) are full of crap. When it comes to book promotion, your time is far better spent on other kinds of marketing activities, or even in writing your next novel, than it is being anywhere on social media.
For about five years I have read books, blog posts, articles and tweets on the subject of book marketing and networking, and I have Facebooked and Tweeted and LinkedIned until my smile…
View original post 1,005 more words